WRECO is one of the 20 largest homebuilders in the country. But you don't see the WRECO or Weyerhaeuser name on our homes. Our homebuilders operate with their own brands and local marketing strategies. It's a unique business model that allows us to compete locally in key markets across the country—and win.
WRECO’s homebuilding subsidiaries are structured for success: They have the freedom to operate independently, pursuing market opportunities unique to their regions. They also benefit from the stability and financial strength of a national company with a deep understanding of the real estate industry.
This framework allows subsidiaries to build their own brand identity, target market segment and product mix. It allows them to take a nimble, entrepreneurial approach to building homes and delivering top-tier financial results.