1950

A New Identity

By the end of the 1950s, Weyerhaeuser Timber Company was producing far more than timber. New products were continuously being developed. To reflect this broader focus, the name was changed in 1959 to Weyerhaeuser Company. The new "Tree in a Triangle" logo was to become one of America's most recognized corporate symbols.

Helicopters

The helicopter became a forestry tool in the 1950s.

First Overseas Investments

The growing importance of export markets inspired the company to form an overseas marketing subsidiary, Weyerhaeuser International, S.A., in Venezuela. Weyerhaeuser also expanded into Malaysia and the Philippines.

Growth in the South

Perhaps the most significant event in the post-war era was the company's expansion into the southern United States. The company first purchased 90,000 acres of timberland in Mississippi and Alabama. In 1957, the company added 460,000 acres of timberland in North Carolina, Virginia and Maryland, and manufacturing facilities in 19 states, bringing the company into the packaging, milk carton and folding-box businesses.

F. K. Weyerhaeuser

After leading the sales company for many years where he had been instrumental in the success of the 4-Square® lumber program, Phil's brother, F. K., succeeded him as president. He led the company through a major expansion of mill openings and land purchases, and the company's entry into the carton and container business

National Ads

National ads called attention to Weyerhaeuser's forestry and conservation policies. The national wildlife series ads became one of the most popular campaigns in print advertising history. The Saturday Review gave the company an award for the most distinguished advertising in the public interest.