High Yield Forestry, 1967 The Next Revolution
High Yield Forestry drew upon 30 years of forestry research and field experience. It called for planting of seedlings within one year of harvest, soil fertilization, thinning, rehabilitation of brushlands and eventually genetic improvement of trees. It continues to be one of the largest intensive forest management programs in the world, doubling the growth per acre per year on Weyerhaeuser managed forestlands. High Yield Forestry again solidified Weyerhaeuser's position as an industry leader.
Architectural Doors, Hardwood Lumber and Paneling
These product lines were added to the growing list of Weyerhaeuser's products with the purchase of Roddis Plywood Company in Marshfield, Wisconsin.
First Harvest of the Timber "Crop"
This event occurred on the St. Helens Tree Farm in 1961 with the logging of 135 acres of second-growth trees.
Move into Fine Paper
Fine Paper becomes the company's next major product division with the purchase of Hamilton Paper Company in Pennsylvania.
Beginning in 1960, the company began acquiring licensing rights to serve as managers and custodians of Canadian forestlands, where land ownership is publicly controlled. Today, Weyerhaeuser Canada manufactures a majority of the company's oriented strand board product, a third of its softwood lumber and a large portion of its pulp from the 14 million acres currently under license.
First Canadian Mill
In 1965, the company engaged in a joint venture and built a bleached kraft pulp mill in Kamloops, British Columbia.
Columbus Day Storm
In 1962, Typhoon Frieda blew down billions of board feet of Northwest timber with winds up to 150 miles per hour. As in the Yacolt fire 60 years earlier, a major salvage logging effort began immediately. The domestic market could not absorb the volume, but Japan faced a shortage of softwood lumber which opened up an enormous market for Weyerhaeuser that continues today.
A grandson of one of the company founders, Norton Clapp guided the company through international expansion in Europe, Canada, the Caribbean and the Pacific. He oversaw additions in the commercial doors, hardwoods and fine paper industries. During his tenure, the company was first listed on the New York and Pacific stock exchanges. In keeping with the visionary nature of his predecessors, he instructed the company to purchase the commercial real estate in Federal Way, Washington, that would ultimately become its new headquarters.
Weyerhaeuser is Publicly Listed
When the company was listed on the New York and Pacific stock exchanges in 1963, it signified a major shift from being a self-financed enterprise to becoming a publicly financed world producer.
Southern Land Acquisitions
The single-largest land acquisition in company history occurred with the addition of the 1.8 million-acre Dierks Forests in Arkansas and Oklahoma. This acquisition was two times larger than the original purchase in 1900.
George H. Weyerhaeuser
George H. Weyerhaeuser, a great-grandson of Frederick Weyerhaeuser, became president of the company in 1966. Under his leadership, High Yield Forestry became the company's guiding principle in forest management, resulting in hundreds of millions of seedlings being planted on company timberlands every year. George furthered the growth of Weyerhaeuser Canada and supported major land acquisitions in the southern United States. He initiated the company into the newsprint business and the building of the new corporate headquarters and the Weyerhaeuser Technology Center. When Mount St. Helens erupted in 1980, he oversaw the enormous salvage effort and subsequent reforestation.
Weyerhaeuser Real Estate Company (WRECO)
Beginning with a California development in 1969, Weyerhaeuser started Weyerhaeuser Real Estate Company (WRECO), a commercial real estate company specializing in single-family home construction and master-planned communities.