More than ever, diapers are as essential to families as food and housing. They are also one of the
most requested items in food banks and shelters, largely because they are not covered by social
assistance programs. Annually, our employees collect and distribute hundreds of thousands of diapers
to organizations that support struggling families in communities across North America. We call it
Operation Diaper Drive, our signature companywide event.
OUR GOAL: 1 MILLION DIAPERS!
We made it!
In 2014, our employees, stakeholders, and Giving Fund donated more than 1 million diapers to families
|Diapers from employees
|Diapers from $ donations
|Diapers from WY Giving Fund
PARTNERING WITH WORLD VISION AND OTHERS
It takes some logistics planning to distribute that many diapers! In our headquarters region,
we teamed up with World Vision, a humanitarian non-profit based in Federal Way, Wash., to access
their logistics and transportation expertise to deliver diapers to organizations in the region.
In our operating communities across North America, we work with many other local non-profits to
collect and distribute diapers to those who need them most.
A NATURAL FIT — WE KNOW DIAPERS
One of the reasons this campaign works so well for Weyerhaeuser is that we know diapers. Our Cellulose
Fibers business makes fluff pulp that is found in many diapers on store shelves today. Our
scientists have developed proprietary methods for making fluff pulp more absorbent. Our foresters
work to ensure the fiber used to make pulp is grown and harvested on a sustainable basis so that
future generations will always be able to rely on trees to meet basic human needs. And our sales
people are on the front lines of a growing diaper demand, not just in the U.S., but worldwide, especially
in emerging economies like China and India. Operation Diaper Drive is a perfect fit for us, a perfect
solution for our communities, and a perfect opportunity to inspire others to help alleviate this
“crying need” for families.
WATCH THE VIDEOS
Meet Jane and Natalie (2014) - Watch to find out how a mother struggles with making decisions
about providing everyday basic needs for her baby Natalie.
Bring it for Kids (2013) - Watch this video to learn more about the impact our program is
having for those in need.
How to Change a Diaper (2013) - Watch what happened when we asked some little kids to solve
a diaper problem, and then Weyerhaeuser employees acted out the conversation.