Sustainability and innovation have long been embedded into our values, processes and products. From our sustainably
managed land and forests, we provide an array of products based on our vast renewable resource. And although our
current forest products provide significant environmental benefits themselves, such as our forests’ ecosystem
services and our naturally low-carbon wood products, we are continually striving to do more.
To better track and understand the benefits of our investments into our operations and our new product innovations
that go beyond our standard baseline, we’ve developed a new indicator called Eco+ Innovation.
We qualify our investments as Eco+ Investments and new product sales as Eco+ Revenues if they meet one or more
of the following criteria, without negatively affecting their overall sustainability profile:
- Enables substitution of nonrenewable energy or materials with renewable resources.
- Results show significant improvement in or exceeds relevant requirements for:
- energy efficiency
- resource conservation, efficiency, recovery or yield
- percent of fiber or wood sourced from certified forests
- water use per unit of production
- absolute GHG emissions
- air emissions, solid waste to landfill, or wastewater pollutant discharges per unit of production
We consider “significant improvement” to generally mean at least ten percent on an annual, life cycle or harvest
rotation basis. Once qualified and implemented, the entire revenue of a product or value of a project is counted
towards the reported dollar amount.
In 2012, we invested $82 million in Eco+ Investment projects to improve our business operation, which we expect
will also result in significant sustainability improvements. We also generated $102 million in Eco+ Revenues from
new products and services that have an improved environmental profile.
ECO+ INNOVATION EXAMPLES
Arborite® Fertilizer: Less Nitrogen, Less Volatility, Lower Greenhouse Gas Emissions
In 2012, we generated Eco+ Revenues from sales royalties and licensing of our innovative fertilizer technology,
Arborite®, to Gavilon, an agriculture-focused distribution
company. Our Arborite® technology was originally developed for use in forest fertilization and has been used on
more than 2.5 million acres of our own timberlands since 1999. The primary market for Arborite has shifted
to agriculture since its introduction in 2009. Arborite allows users to reduce nitrogen rates by as much as 20
percent by reducing volatility while maintaining productivity. Lower nitrogen rates and reduced volatility can
mean lower greenhouse gas emissions, less nitrogen runoff and more nitrogen directed to the crops.
Evaporator Upgrade: Less Water Consumed, Improved Water Quality
One of our Eco+ Investments in 2012 was to upgrade the evaporators at our Grande Prairie, Alberta, Cellulose Fibers
mill. This upgrade optimized the mill’s energy efficiency and enables the production of 23 megawatts of biomass-derived
energy. The project also increased the mill’s capability to participate in Alberta’s greenhouse gas reduction
program by selling Emissions Performance Credits. In addition, we estimate the project will reduce our water consumption
by 8 percent and improve our biochemical oxygen demand, a water quality indicator, by 13 percent. Read more about
this story to the right.