CONTINUE TO DELIVER INDUSTRY-LEADING FINANCIAL RETURNS
LARRY BURROWS
President and CEO, Weyerhaeuser Real Estate Company
SITUATION SNAPSHOT
- The dramatic correction in the national housing markets affected our operations in 2007. Excess housing inventories and weak demand created a competitive sales environment in which price discounting on new homes occurred in most markets.
- Disruption in the mortgage markets caused additional weakness, particularly at lower price points. Interest rates are favorable in a historical context, but credit standards have tightened.
- These powerful market forces pushed home prices lower, affecting consumer confidence.
- With deteriorating demand trends and declining home prices, underlying land values in many communities also declined.
- Despite these difficult business conditions in 2007, WRECO ended the year as the second-highest “absolute” earning homebuilder in the industry. For several consecutive years, our business has performed among the industry leaders in terms of pretax margin and return on investment.
- The outlook for 2008 forecasts continued challenges. This extended disruption in the markets will likely result in some compelling land-related opportunities over time.
- Our business is well positioned for the long term with experienced leadership, desirable markets and an enviable land position.
OPERATING STRATEGY
- Position our operations to take advantage of opportunities presented by the severity and length of the housing market downturn.
- Refresh our distinctive market-driven strategies to penetrate target regional niches.
- Maintain focus on capital efficiency by optimizing our land pipeline and controlling inventories.
- Enhance business processes to improve customer satisfaction, and selectively invest in technology to support future business expansion.
- Attract, retain and develop highly talented employees in anticipation of our growth plans.
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