Weyerhaeuser 2008 Annual Report

Brain Storm

BRAIN
STORM

EMERGENCY
MANAGEMENT
MEETS RESOURCE
MANAGEMENT

When Mount St. Helens erupted in 1980, the blast leveled 68,000 acres of Weyerhaeuser timberlands and destroyed millions of dollars in company assets. Yet out of this catastrophic natural event grew something extraordinary: a new level of innovation in forest management at Weyerhaeuser. We grew and replanted 18 million seedlings starting within months of the eruption, took 850 million board feet of salvaged timber to market faster than ever, and even developed a special saw blade for use among the harsh volcanic ash. It’s this drive and resilience that sees us through every challenge we face and lets us discover opportunities where others might find only limitations. You’ll see it in the pages that follow and in everything we do at Weyerhaeuser.

More on Mount St. Helens and Weyerhaeuser:

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