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We understand that it's critical to build strong relationships with our many stakeholders. From rural communities where we own and manage timberlands to national government bodies, we're committed to stakeholder engagement.


We communicate openly with our stakeholders and follow companywide policies to ensure all our communications:

  • Reflect our company vision
  • Demonstrate alignment across businesses and regions
  • Are legal, ethical and accurate
  • Do not contain proprietary information or information that would qualify as selective disclosure

We track requests for issues and information our customers and other stakeholders care about. We respond to these inquiries by providing easy access to our online sustainability report, writing letters and emails, and engaging directly with stakeholders. We welcome these opportunities to answer questions about our practices, to share information about our company and to receive feedback to help us improve our practices and products.

In 2015, sustainability-related inquires from our customers and stakeholders focused primarily on our environmental practices, including:

  • Regulatory compliance
  • Forest certification and sustainable forest management
  • Green building
  • Chemical content and use
  • Product-specific information, such as origin of fiber and environmental footprint

In addition to inquires related to our environmental practices, we receive inquires through EthicsLine, our annual shareholder meeting, and the numerous "Contact Us" sections of our website.

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Our stakeholder engagement process varies widely based on the project, issue or group.


We engage with our customers primarily through day-to-day personal contact via our sales and marketing teams. We also invite customers to learn more about our company on our website, at forums and on field trips. We respond to their specific queries through surveys and provide input at their request on topics such as procurement and supplier-qualification processes.


We engage in regular two-way discussions with our institutional shareholders, host an annual investor meeting and provide periodic investment presentations via webcast. Our earnings reports are webcast each quarter and we provide detailed information about our company in our Annual Report and on our investor website.


In addition to day-to-day contact with our suppliers as we procure goods and services, we also provide information to promote sustainable forestry practices among owners of small forests that supply our mills with wood fiber. Suppliers must comply with our Supplier Code of Ethics.

Policymakers & Regulators

Our government relations team and other leaders regularly interact with policy makers in the United States and Canada. We support direct advocacy engagement by our employees and are members in trade associations and issue coalitions. We provide legal and ethical campaign contributions, support grassroots letter-writing campaigns and serve on governmental advisory committees.


In addition to periodic employee surveys and direct leadership engagement with teams, our CEO hosts town hall meetings and companywide forums. Our internal website features daily news, polls, reader comments and a message forum where employees can share opinions and observations. We have a number of internal blogs written by senior leaders and subject-matter experts. We also periodically measure the overall effectiveness of our work environment via employee surveys.


We engage with community leaders and members of the public in a variety of ways, including town halls and in-person meetings. We have public consultation processes in Canada, including engagement with First Nations, and community advisory panels in the United States. We make philanthropic contributions and encourage and reward employee volunteerism in our communities. We host tours of our facilities and support two forestry learning centers. We build relationships with local media to help tell our company story to community stakeholders.

Case Study

Non-governmental organizations

We engage in dialogue and partnerships with a variety of NGOs to conduct wildlife, biodiversity and other environmental research on our lands or in nearby communities. We provide support for organizations that promote sustainable business practices. We participate in local, regional, national and global forums with multiple stakeholders and we directly engage in public policy development. Some of the groups we engage and/or partner with include: American Forest Foundation, Canadian Boreal Forest Agreement, Ducks Unlimited, Environmental Defense Fund, Forest Climate Working Group, Green Building Initiative, Resources for the Future, Sustainable Forestry Initiative, The Nature Conservancy, World Business Council for Sustainable Development and the World Resources Institute.

Universities and Research

We engage with universities and governmental organizations that conduct research advancing scientific understanding of our industry. We participate in cooperative research with select universities on forestry, sustainability, and innovation topics, as well as with governmental research labs, such as Forest Products labs and Department of Energy research labs. We are a long-time member of the National Council on Air and Stream Improvement. Our in-house scientists publish numerous peer-reviewed papers in journals and present at national and international conferences, while some of our proprietary research is kept confidential.