Building strong relationships
Our ability to operate successfully depends on strong, open and trusting relationships with many different stakeholder groups. We are committed to listening to the questions and concerns of those who care about what we do, taking action to resolve issues and communicating transparently about how we operate. We also understand that every group requires a different frequency and type of engagement. Below is a snapshot of our approach to engaging with various stakeholders important to our business.
- Customers: We engage with our customers primarily through day-to-day personal contact via our sales and marketing teams, and through regular interactions at the leadership level. We also invite customers to learn more about our company on our website, at forums and trade shows and on field trips. At their request, we provide input on topics such as procurement, supply chain sustainability, and supplier-qualification processes.
- Suppliers: In addition to day-to-day contact with our suppliers as we procure goods and services, we provide resources to promote sustainable forestry practices among noncertified forest landowners who supply our mills with wood fiber. All our suppliers must comply with our Supplier Code of Ethics. Learn more about our suppliers and how we manage our supply chain in our GRI Index 102-9.
- Investors: We engage in regular discussions with our institutional shareholders, host investment presentations via webcast and attend investor conferences. Our earnings reports are available on webcast each quarter, and we provide detailed information about our company in our Annual Report and throughout the investor section of our website.
- Employees: In addition to direct leadership communication and engagement with teams, our CEO and senior leaders regularly host town hall meetings and webcasts. Our internal website and company news app feature daily news and stories, leader blogs, polls, videos and reader comment sections where employees can share opinions and observations. We also have an internal innovation platform that encourages employees to share ideas for improvement, as well as comment, “like” and collaborate on other ideas. We measure the overall effectiveness of our work environment annually via employee feedback surveys, and we develop action plans to close any gaps we find.
- Policymakers and Regulators: Our government relations team and other leaders regularly interact with policymakers in the United States and Canada. We support direct advocacy engagement by our employees and are members of trade associations and issue coalitions, such as the National Alliance of Forest Landowners, the American Wood Council, the Forest-Climate Working Group and more. We provide legal and ethical campaign contributions, support grassroots letter-writing campaigns and serve on governmental advisory committees.
- Indigenous Communities: We are committed to proactively developing and maintaining positive, mutually beneficial relationships with Indigenous communities wherever we operate. The needs and perspectives of Indigenous peoples are relevant to many of our management and business decisions, including the use of public land and resources, and Weyerhaeuser works with local Indigenous communities to promote, increase and support their participation in the forest sector.
- Local Communities and General Public: We engage with community leaders and members of the public in a variety of ways, including town halls and in-person meetings, as well as periodic surveys of public opinion. We have public consultation processes in Canada, including engagement with First Nations, and community advisory panels in the U.S. We host tours of our facilities and support two forestry learning centers: the Mount St. Helens Forest Learning Center in Washington and the Cool Springs Environmental Education Center in North Carolina. We also build relationships with local media to help tell our company story and provide timely updates to community stakeholders. Members of the public at large may engage with us through the numerous “Contact Us” sections of our website; inquiries are routed to the appropriate internal experts for response. People may also submit concerns via our EthicsLine at 800-716-3488.
- Nongovernmental Organizations and Nonprofits: We engage and partner with numerous NGOs to conduct research on wildlife, biodiversity and other environmental issues on our lands or in nearby communities. We also provide support for organizations that promote sustainable business practices. We participate in local, regional, national and global forums with multiple stakeholders and directly engage in public policy development. Some of the groups we partner with include American Forests, American Forest Foundation, American Tree Farm System, Arkansas Forests and Drinking Water Collaborative, Bipartisan Policy Center, Carbon Leadership Forum, Ducks Unlimited Canada, Forest-Climate Working Group, Forest History Society, Forest Society of Maine, International Union of Forest Research Organizations ( IUFRO) Forests and Water Task Group, GreenBlue’s Sustainable Packaging Coalition, The Natural Climate Solutions Alliance, NatureServe, New Hampshire Audubon, Programme for the Endorsement of Forest Certification, Resources for the Future, Society of American Foresters, Sustainable Forestry Initiative, Trout Unlimited, The Trust for Public Land, Vermont Center for Ecostudies, Women’s Forest Congress, World Business Council for Sustainable Development, World Resources Institute and many more.
- Universities and Research Organizations: We engage with universities and governmental organizations that conduct research advancing scientific understanding of our industry. We participate in cooperative research on forestry, sustainability and innovation topics with select universities, as well as with governmental research labs, such as forest products labs and U.S. Department of Energy research labs. We are a longtime member of the National Council for Air and Stream Improvement, Inc., the University of Washington's Stand Management Cooperative, the Forest Productivity Cooperative and the Climate Smart Land Network, to name a few. We also support university outreach and research programs at Clemson University’s Wood Utilization + Design Institute, Michigan State University's Forest Carbon and Climate Program, Mississippi State University, North Carolina State University, Oregon State University's College of Forestry, University of Alabama, University of Arkansas' Fay Jones School of Architecture and Design, University of Georgia, University of Maine's Cooperative Forestry Research Unit and a number of Natural Sciences and Engineering Research Council Chairs at the University of Alberta. These partnerships are strongly supported by our in-house scientists, who co-publish numerous peer-reviewed papers in journals and present at national and international conferences.