Our ability to operate successfully depends on strong, open and trusting relationships with many different stakeholder groups. We are committed to listening to the questions and concerns of those who care about what we do, taking action to resolve issues, and communicating transparently about how we operate. We also understand that every group requires a different frequency and type of engagement. Below is a snapshot of our approach to engaging with various stakeholders important to our business.
Customers: We engage with our customers primarily through day-to-day personal contact via our sales and marketing teams, and also through regular interactions at the leadership level. We also invite customers to learn more about our company on our website, at forums and on field trips, and we provide input at their request on topics such as procurement and supplier-qualification processes.
Suppliers: In addition to day-to-day contact with our suppliers as we procure goods and services, we also provide resources to promote sustainable forestry practices among noncertified forest landowners who supply our mills with wood fiber. All our suppliers must comply with our Supplier Code of Ethics.
Investors: We engage in regular two-way discussions with our institutional shareholders, host an annual shareholder meeting and provide periodic investment presentations via webcast. Our earnings reports are webcast each quarter, and we provide detailed information about our company in our Annual Report and in the investor section of our website.
Employees: In addition to direct leadership communication and engagement with teams, our CEO and senior leaders regularly host local town hall meetings and companywide webcasts. Our internal website and company news app feature daily news and stories, leader blogs, polls, videos and reader comment sections where employees can share opinions and observations. We also have an internal innovation platform where employees can share ideas for improvement, and comment, “like” and collaborate on those ideas. Annually, we measure the overall effectiveness of our work environment via employee engagement and pulse surveys, and we develop action plans to close any gaps we find.
Policymakers and Regulators: Our government relations team and other leaders regularly interact with policymakers in the United States and Canada. We support direct advocacy engagement by our employees and are members of trade associations and issue coalitions. We provide legal and ethical campaign contributions, support grassroots letter-writing campaigns, and serve on governmental advisory committees.
Indigenous Communities: We are committed to proactively developing and maintaining positive, mutually beneficial relationships with Indigenous communities wherever we operate. The needs and perspectives of Indigenous peoples are relevant to many of our management and business decisions, including the use of public land and resources, and Weyerhaeuser works with local Indigenous communities to promote, increase and support their participation in the forest sector.
Operating Communities: We engage with community leaders and members of the public in a variety of ways, including town halls and in-person meetings, as well as periodic surveys of public opinion. We have public consultation processes in Canada, including engagement with First Nations, and community advisory panels in the U.S. We host tours of our facilities and support two forestry learning centers: the Mount St. Helens Forest Learning Center in Washington, and the Cool Springs Environmental Education Center in North Carolina. We also build relationships with local media to help tell our company story and provide timely updates to community stakeholders.
Non-Governmental Organizations/Nonprofits: We engage and partner with numerous NGOs to conduct research on wildlife, biodiversity and other environmental issues on our lands or in nearby communities. We also provide support for organizations that promote sustainable business practices. We participate in local, regional, national and global forums with multiple stakeholders and directly engage in public policy development. A few of the groups we work with include the American Bird Conservancy, American Forest Foundation, American Tree Farm System, Birds Canada, Canadian Forest Service, Canadian Parks and Wilderness Society, The Carbon Leadership Forum, Ducks Unlimited, Ducks Unlimited Canada, Foothills Growth and Yield Association, Forest-Climate Working Group, Forest History Society, Forest Society of Maine, fRI Research, Green Blue’s Sustainable Packaging Coalition, National Wild Turkey Federation, Natural Resources Canada, The Nature Conservancy, NatureServe, New Hampshire Audubon, Rocky Mountain Elk Foundation, Sustainable Biomass Program's High Conservation Value Task Group, Sustainable Forestry Initiative, Trout Unlimited, The Trust for Public Land, U.S. Green Building Council, Vermont Center for Ecostudies, Wildlife Management Institute, The Wildlife Society, WoodWorks, World Resources Institute and many more.
Universities and Research Organizations: We engage with universities and governmental organizations that conduct research advancing scientific understanding of our industry. We participate in cooperative research with select universities on forestry, sustainability, and innovation topics, as well as with governmental research labs, such as forest products labs and Department of Energy research labs. We are a longtime member of the National Council for Air and Stream Improvement, Inc., the University of Washington's Stand Management Cooperative, the Forest Productivity Cooperative, and Climate Smart Land Network, to name a few. We also support MIT's Joint Program on the Science and Policy of Global Change, Michigan State University's Forest Carbon and Climate Program, the University of Maine's Cooperative Forestry Research Unit, the University of Arkansas' Fay Jones School of Architecture and Design, Clemson University’s Wood Utilization + Design Institute, Oregon State University's College of Forestry, and a number of Natural Sciences and Engineering Research Council Chairs at the University of Alberta. These partnerships are strongly supported by our in-house scientists, who publish numerous peer-reviewed papers in journals and present at national and international conferences.
General Public: Members of the public at large may engage with us through the numerous “Contact Us” sections of our website, which are routed to the appropriate internal experts for response. They may also submit concerns via our EthicsLine.