3 by 30 Sustainability Ambitions
3 by 30 Sustainability Ambitions Demonstrating positive impact
We know that individuals and communities expect companies to help solve some of the world's toughest and most pressing challenges. We welcome that responsibility — and in 2020 we created our 3 by 30 Sustainability Ambitions to focus on three specific areas where we play an important role and could make a meaningful difference by 2030: supporting climate action, sustainable homes and rural communities.
We know we cannot solve these challenges alone, but our vast forests, diverse land base and the essential wood products put us in a unique position to have a tangible and lasting positive impact in these areas.
- Climate Action: We recognize that climate change presents an urgent threat to our world and that action is needed now to mitigate its worst impacts. We are committed to managing and adapting our forests — and wood products that come from them — to provide climate mitigation.
- Sustainable Homes: We recognize that quality, attainable housing is in short supply in communities across North America. As an industry leader, we are committed to enabling the development and adoption of innovative wood products for a variety of housing solutions so that everyone has access to a quality, sustainable home.
- Rural Communities: We recognize that barriers to economic and social prosperity can be difficult to overcome in rural communities across North America. That is why we are committed to helping drive measurable results that ensure rural communities continue to be great places to live, work and do business.
In developing our 3 by 30 Sustainability Ambitions, we outlined a phased approach to growing our positive impact across all three pillars:
- Phase 1 (2020 to 2022): We defined our vision for success, built tools to track and measure our progress, explored and developed key partnerships, and tested new ideas and actions. We made significant progress in all three areas and laid a foundation to support our strategy for the long term.
- Phase 2 (2023 to 2025): We continued to build on work started in Phase 1 and made deeper investments in programs, initiatives and partnerships based on early learnings and progress. At the same time, we shelved certain areas of our work that were no longer relevant or adding value as expected. We saw many successful outcomes and clear indicators of progress, especially in our climate action and rural communities ambitions, as we reached the midpoint of our strategy in 2025.
- Phase 3 (2026 to 2030): During the second half of our strategy, we’re focused on accelerating and amplifying the positive impact of the programs, initiatives and partnerships we started in the first half. We will review our progress regularly, refine our approach based on learnings and experience, and report on key accomplishments for each of our three ambitions.
On our way to 2030, we are confident in our ability to make meaningful progress in each of our 3 by 30 impact areas. At the same time, we know there will be obstacles and setbacks. We will continue to use these challenges as opportunities to learn, adapt and improve our approach as we look to make an even greater impact in our communities, and the world, in the years ahead.
OUR 3 BY 30 PARTNERS
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