Decking-as-cladding is an increasing popular trend, particularly among architects and custom builders seeking modern lines and the look of robust exotic hardwoods without the associated maintenance concerns. TimberTech® Cladding is made with the same advanced PVC decking boards, with options for open-joint cladding looks using square-shoulder boards or closed-joint cladding with tongue-and-groove boards.
Is selling decking-as-cladding much different than selling traditional siding? The answer isn’t as simple as yes and no. Here are a few things to keep in mind:
• Raise awareness: Though the look of decking-as-cladding, particularly open-joint styles, is growing, it’s still relatively new and often found in architect-designed homes and buildings. Creating displays or hosting lunch and learns, among other educational opportunities, may be needed to draw interest in your area.
• Stay educated: Similarly, as a new category, dealers can help stay ahead of customers by gaining a greater understanding of the products and techniques to help customers feel more comfortable about this more unfamiliar application. In many cases, installation is quite similar, but there will likely be some trepidation early on. Check with your TimberTech rep about scheduling product knowledge sessions with your team.
• Sell your audience: The beauty of PVC-decking-as-cladding is that it offers benefits to most of your customer groups. For designers, architects, and other custom home clientele, the main draw is usually the aesthetic. For homeowners, it’s the extensive warranty, long-term reliability, and coveted look of tropical hardwoods without the maintenance needs. For contractors and installers, composites are lightweight and easy to install in a cladding application. Plus, TimberTech products are readily available with short lead times.
• Determine the look they’re going for: An open-joint format using traditional square-shoulder decking boards provides a strong, linear look ideal for modern homes that still desire the warmth of wood looks. But when a more subtle closed-joint look is desired, tongue-and-groove boards easily achieve the required spacing.
• Remember the fasteners and tools: To maintain a sleek look, be sure customers also purchase Cortex® hidden fasteners, with plugs that match the decking color they chose. For tools, TimberTech uses regular wood-cutting tools, so nothing special is required outside of the bit that comes with their Cortex hidden fastening system.
• Don’t skimp on the envelope: By its nature, open-joint cladding allows more bulk water into the wall system than traditional cladding, so a rainscreen and weather barrier are essential.
• Ensure they specify the right type of housewrap: To maintain the depth and shadow of the open-joint look, it’s best to use black housewrap behind the cladding. In addition, because of the larger gaps, the housewrap will have greater exposure to UV rays, so a UV-resistant housewrap should be considered.
• Consider sustainability messaging: If you work with designers and builders focused on green building practices, keep in mind that many PVC and composite decking brands are made with recycled content. TimberTech Advanced PVC, for example, includes about 60% recycled material.
And, as always, turn to your Weyerhaeuser Distribution and TimberTech reps for help. We’re here to assist you with product knowledge sessions, design and installation support, and more.
Ready to learn more about TimberTech Cladding? Visit their website here.
Weyerhaeuser Distribution is committed to delivering the reliable, consistent products you can rely on. Connect with your Weyerhaeuser representative today about the decking-as-cladding solutions available in your market.
